Featured Projects
CloudCity launches website for Kane EnvironmentalClient: Kane Environmental, Inc.
Situation: As the company extended its reach and expanded its services, Kane Environmental needed a modern, professional website that effectively communicated who they are and the expertise they offer their customers. Solution: Kane turned to CloudCity Communications to build a site with quick and easy access to information on everything from their capabilities to career opportunities to the latest Kane news. They even have a blog! We worked closely with Kane's marketing team to write the content, select the photography, and build the site. The majority of the photography was sourced from the client's image library. At the request of the client, we built a site that they could maintain after the launch. We continue to work with them on site enhancements and blog entries. Results: Search engine results, regular blog posts, and social media have driven traffic to the site, increasing the number of unique visitors month over month. The Contact Us form has been used regularly to increase sales leads and prospective employees. |
Chemistry Delivered. Everywhere, Every Day.Univar is one of the world’s leading distributors of industrial and specialty chemicals with annual sales of $10 billion. From the clean water we drink to reliable food sources, Univar delivers chemistry that improves the quality of lives everywhere, every day.
In 2010, Karen Weber-Millstein created a global, integrated marketing campaign to raise awareness about the benefits of chemistry and build trust among Univar's key audiences. Karen selected the photography, wrote the copy, and developed the communications plan that included an annual editorial calendar. She successfully used the company's social media channels, corporate website, and global intranet to share Univar's stories and engage customers, suppliers, and employees. The campaign continues to be an integral part of Univar's brand messaging. |
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Univar = Value. Global Advertising Campaign.Founded in 1924, Univar has grown to be one of the world’s leading distributors of chemistry to industry. Although Univar entered the European market in the early 1990s, it wasn’t until 2010 that the company launched its first global advertising campaign.
Karen Weber-Millstein led an international team of Univar leaders to develop and implement a corporate ad campaign that aligned with key global messaging and branding. Additionally, the group was charged with creating a system that would extend to multiple business units, allowing variables such as different logos, images, languages, sizes, and contact information. |
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