I don’t know if you’ve noticed, but LinkedIn has gone through a major transformation over the last few months. Yes, it continues to be the number one business-networking site, but its value reaches beyond posting jobs and resumes.
You can use LinkedIn to create and shape a social environment to support you and your company’s objectives. Here are a few possibilities:
Identify your audience. Who do you want to reach? LinkedIn has over 225 million users; who should you connect with and why? Answering those questions will help you focus on connecting with people and organizations that are important to you.
Tell them what they want to know. This is a business site and people are interested in information that matters to them. Choose topics that educate, inform, and help solve their problems.
Join group discussions. Search for groups that are relevant to your industry and those of your targeted audiences. Participate in the discussion by giving your opinion or insight on a specific topic. This builds your reputation as a subject matter expert and gets you noticed. NEVER promote your company or your services during group discussions. It will be considered spam and you could be asked to leave the group. Instead, talk about relevant topics and provide information that benefits your audience.
Create a company page. LinkedIn allows business owners to create company pages to promote their products/services and interact with their followers. It’s fine to talk about your latest client success and company news; although, do it in moderation. People can appreciate self-promotion occasionally, but will be turned off if it’s more than 30% of the time.
Engage, engage, engage. There’s a debate on how often you should be updating your status. It really depends on how serious you are about using social media to help you reach your objectives. Minimum interaction should be 3-5x week. Post updates on your company page weekly, but only if have something relevant to share.
Whether you are hunting for new customers, connecting with your industry, spreading your marketing message, or looking for information about someone or something, we recommend tapping in to the power of LinkedIn.
I’m on Twitter every day and was a little confused when I started seeing the use of MT instead of RT in front of tweets. Here’s some clarification on the two abbreviations.
If you “Modify a Tweet,” the proper protocol would be to use “MT @username:” prior to the message. This lets the reader know that you made changes to it. If you are forwarding a tweet without making changes it is considered a “Retweet,” and “RT @username:” is the standard format to use.
How much modification justifies an MT? If you are just changing a couple of characters to save space, and not changing the tweet substantially, then you may stick with a RT. If you begin to shorten a tweet significantly or change words, then you should go with MT instead.
Twitter etiquette is more than just learning a few key terms. In future blog posts, I will cover commonly asked questions about social media culture and etiquette. Do you have a question you would like me to answer? Ask in the comments section.
We are excited to announce the launch of a new website for our client, Kane Environmental.
As the company continues to extend its reach and expand its services, they needed a website that effectively communicates who they are and the expertise they offer their customers. Visitors to the site will have quick and easy access to information on everything from their capabilities to career opportunities to the latest Kane news. They even have a blog!
We began the project in mid July and worked closely with Kane's marketing team to write the content, select the photography, and build the site.
Sharing my thoughts, industry insights, and recent client successes. I would love to hear what you think.