The majority of global executives - 76% - believe it's a good idea for CEOs to actively engage in social media. Weber Shandwick's 2012 report, The Social CEO: Executives Tell All, reveals that social media is quickly becoming a critical leadership tool, and that execs are clued up to the many benefits a social CEO can bring a company, including improved company reputation, business results, and employee engagement. The full report can be downloaded here.

In a press release distributed to the local media and maritime industry pubs today, Kane Environmental announced its sponsorship of The Promise of the Arctic, a policy-driven conference that seeks to explore the opportunities, and challenges, of the harsh Arctic environment. The two-day conference will begin on Wednesday, May 29 at the Bell Harbor Convention Center in Seattle. 

Read the press release.

I am very excited to be working with CEO John Kane and his team to develop and execute a strategic public relations program to raise their brand awareness in the local, regional, and national marketplace.

Founded in 2000, Kane Environmental is a full-service environmental consulting firm delivering cost-effective, innovative and comprehensive solutions for customers nationwide. Kane Environmental provides services such as environmental site assessments, soil and groundwater remediation, and geotechnical services, creating opportunities for investment and growth in the communities where it operates. Headquartered in Seattle, Kane Environmental has offices in Portland and San Francisco, and nationwide project experience in 23 states.