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The majority of global executives - 76% - believe it's a good idea for CEOs to actively engage in social media. Weber Shandwick's 2012 report, The Social CEO: Executives Tell All, reveals that social media is quickly becoming a critical leadership tool, and that execs are clued up to the many benefits a social CEO can bring a company, including improved company reputation, business results, and employee engagement. The full report can be downloaded here.
3 Comments
7/22/2013 07:24:21 am
At Univar, we use Salesforce.com as our CRM. We have recently enabled Chatter, which is a social media feature within SFDC. We have a CEO Forum and a President's Forum Chatter group. We're looking to expand to include both supplier and customer groups as well. The key to our adoption of Chatter is Executives using the forum to communicate anything related to sales, whether it's a kudos for winning new business, strategy between regions or teams to win new business, or recent news about a customer or supplier's business that would impact Univar's sales.
Karen Weber-Millstein
9/9/2013 06:29:35 am
Hi Sheila: Thanks for sharing the example of how social media is being used internally by senior leadership at Univar. It's a great way to share information and engage employees. Leave a Reply. |
Karen Weber-MillsteinSharing my thoughts, industry insights, and recent client successes. I would love to hear what you think. Archives
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